SEMrush Review

Do you consider SEMrush as a tool for your company or agency? Then read this guide to find out whether you should invest in SEMrush.
semrush logo seo tool

SEM Rush is an enterprise SEO tool where you can perform deep keyword research as well as perform SEO audits and do Rank Tracking.

Price

5/10

Data

10/10

Depth

6/10

User

9/10

Agency

8/10

What is SEMrush?

SEMrush is according to themselves a All-in-one marketing toolkit for digital marketing professionals. SEMrush has over the years built an impressive arsenal of tools and functionalities and you can tab into their huge database of keyword data as well as perform both ranktracking and onsite audits.
With two core functionalities (Domain & Keyword analytics and Projects) you will with SEMrush get a very powerful tool to track your performance, harvest insights from competitors or manage your clients with the highly effective reporting system.

semrush seo tool review

SEMrush feature overview

  • Site Audit: Perform crawls of your website to track common SEO issues.
  • On Page SEO Checker: Get feedback to how well content is optimised throughout your website and get actionable recommendations.
  • Position Tracking: Track keyword positions and SERP features on a continuous basis.
  • Social Media Tracker: Track your Social Media post, their engagement and get an overview of performance.
  • Social Media Poster: Post and schedule Social Media content on Facebook and Twitter.
  • Backlink Audit: SEMrush provides access to their own database of links where you can calculate Toxic scores of your own backlink profile, as well as integrate your SearchConsole data.
  • Brand Monitoring: Enables you to track mentions and links.
  • Content Audit: Let you track and analyse specific pieces of content and how they perform on both your own and external website.
  • Organic Traffic Insights: Enable you to merge SearchConsole and Analytics data to overcome Not Provided issues and find potential with your current visibility.
  • PPC Keyword Tool: Let you import your Google Ads data and clean up your account as well as expand amount of keywords.
  • Organic Research: Look up any competitor or domain to see their best traffic generating keywords.
  • Keyword Research: Gather inspiration on keyword via related and long tail keywords, together with loads of data points on each keyword.
  • Keyword Magic Tool: Allow you to gather ideas on new keywords from the SEMrush database that is being grouped automatically.
  • Advertising research: Get data on competitors Google Ad spendings.
  • Product Listing Ads: Understand competitors use and spend of PLA.
  • Backlinks: Get data on backlinks to any particular domain or url.
  • Gap Analysis: See what keywords one domain is visible on and compare it to another domain to find overlap and opportunities.
  • My reports: Build powerful white label reports in SEMrush.

SEMrush: Domain & Keyword Analytics

With one of the most comprehensive databases SEMrush offers you deep insights into competitor rankings and keyword potential.

The domain analytics allow you to look up any domain and track their organic and paid visibility over time. You are also able to dig into what keywords you or your competitors are ranking with. The amount of data in the domain analytics is impressive in even the smallest niches. SEMrush have collected massive amounts of data and provide you with great visualizations.

The Keyword Analytics tools let you harvest similar keywords and get data on volume, SERP feature and keyword difficulty. Data that you can use for your keyword research to choose and prioritize your focus keywords.

SEMrush: Projects

SEMrush projects let you set up reporting and tracking your website. SEMrush projects cover most aspects of SEO with a lot of different functionalities. Among the most important ones are their position tracker, Site Audit, and integrations to Google Analytics.

This allows you to see development in rankings over time, as well as development in onsite factors like 40x’s and 30x’s.

SEO Powersuite Review

Price review

5/10

Starting from 99 USD per month for a Pro account and quickly rising to 199 USD per month for a guru account, SEMrush is a neither cheap nor expensive SEO tool. I think the price is fair, but not good. You quickly have to upgrade your account if you are a consultant or agency to the business plan at 399 USD. Here, however, I think the value is great as you get loads of keywords and loads of data.

Also, take into account that you have to purchase additional user licenses for all packages starting at 70 USD for the first at Pro, and 140 USD per additional user at Guru and upwards. This is quite a bit if you don’t want to use the same login for the whole agency, which I will recommend doing.

Data review

10/10

Data in SEMrush is unprecedented. You will have a hard time finding better data on keywords and domain in any other SEO tools.

When it comes to backlink, SEMrush has its clear shortcomings. Backlink data are mediocre at best and, if linkbuilding is a core part of your strategy, you should consider buying a backlinking tool in addition.

The SEMrush API is for me one of the best API’s you can think of. It allows you to quickly export any data point on keywords and domains that you would like to analyze into your data sheet.

Depth review

6/10

When performing keyword research this cannot be done in SEMrush solely. You will always have to pull data out of SEMrush and put into an Excel sheet to create the right overview. The data is great for harvesting new keyword into your keyword research and here SEMrush can help you perform some of the most extensive and large keyword research studies you can think of.

Also, the crawler as well as the backlink data don’t really allow you to perform deep backlink audits or technical audits. You will almost always have to add in other tools to assist with these audits. But for more light prospecting and smaller analysis as well as giving an overview and create reporting data SEMrush is great.

User Friendliness

9/10

SEMrush is extremely intuitive and easy to use. In the keyword & domain research part you simply insert either you keyword or a given domain and you are presented with data and visualizations of data, that gives you deep insights into the market, competition and keyword universe.

If you are completely new to SEO tools SEMrush will, as it is an advanced tool with many features, be quite overwhelming. But if you are an experienced SEO specialist SEMrush seems very user friendly.
Setting up your project is quite easy, even though you will have to integrate with Google Analytics, Search Console as well as choose keyword for position tracking. All is done in a simple way.
Finally, setting up dashboard for reports is very simple and the basic templates are great for a starter.

Agency Friendliness

8/10

SEMrush is definitely great for agencies. By tapping into the large database on keywords and domains you can quickly create great insight for pitches and newbizz meetings.

When clients have been signed you can manage everything in the SEMrush platform and create great white label reporting templates that can be send to clients.

Also, you control and manage keywords and projects in a seamless and easy way.

If you stick with one user across the agency the price is fair - and especially if you have +20 clients running SEMrush projects the price split across these client are very fair.

In all cases you will have to go for a business account though, as you are able to whitelabel your reports for clients.

semrush logo seo tool

SEM Rush is an enterprise SEO tool where you can perform deep keyword research as well as perform SEO audits and do Rank Tracking.

Price

5/10

Data

10/10

Depth

6/10

User

9/10

Agency

8/10

In a nutshell: Why you should invest in SearchMetrics

Overall SEMrush is a good tool as an all-in-one SEO tool.

However, SEMrush sometimes lack depth and you will need to also have other tools at your disposal for technical SEO and for backlink audits and prospecting.

If you often perform keyword research for clients SEMrush is a must have to harvest keyword and gain unique access to the vast amount of data from both domains and keywords.

You should invest in SEMrush to use it for keyword research as well as for reporting and position tracking for smaller clients.

If you are an agency you can choose SEMrush as your enterprise SEO tool for small and medium sized clients. Large clients will often have higher need and you will need to also use best of breed rank trackers and cloud crawlers to keep track of performance.

Finally, if you are often pitching and making newbizz, SEMrush is a great tool to show unprecedented amounts of data and quickly show deep insights into the prospects niche, where you pull and show massive amounts of data. Here SEMrush works great.